The new majority owner removed him as CEO but kept him on as board chairman and an adviser under contract. His mistakes were significant - and theyвЂ™re culminating in a bitter legal dispute with the company he founded.ДЄlarik lost control of San Antonio-based Grunt Style in 2019 to C3 Capital, a small-business lender based in Kansas City, Mo. The 38-year-old veteran who deployed twice to the Balkans was upbeat and forward-looking as he recounted the wins and losses. He spoke with the confidence and precision one would expect of a former Army drill sergeant.

On a clear September morning outside a far North Side coffee shop, Daniel Alarik told the story of how he lost Grunt Style, the military-themed apparel company he created, grew and loved. William Luther, Staff / Staff Show More Show Less 22, 2020 past the Grunt Style headquarters at the corner of Broadway and Ninth Street. Kin Man Hui / Staff photographer Show More Show Less 3 of3ДЄ vehicle drives Tuesday, Sept. Kin Man Hui, San Antonio Express-News / Staff photographer Show More Show Less 2 of3ДЄfter Grunt Style founder Daniel Alarik sued the company, it made several accusations against him. Current CEO Glenn Silbert responds and defends his company to claims of a toxic culture and staff issues. Larger look at Grunt Style after Daniel Alarik, the founder and former CEO of the military and veteran lifestyle apparel brand, announced Monday that the company terminated him.

A Grunt Style employee and retired Marine wears a company t-shirt.

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